Launch announcement · Partnership reveal
MERXI is live
Lead with one decisive announcement. Keep product proof or partner context in the second line.
Reference PNGSocial & partnership system · 2026–27
Social & partnerships
A publishing system for product launches, live sport, prediction movement, casino games, and partner campaigns. Every post starts bright, carries one precise message, and keeps data verifiable.
01 · One message02 · One proof point03 · One action
01
Campaign direction studies
Four reference directions—not finished masters.
Use the study closest to the communication objective. Each supplied PNG is a 1254 × 1254 ImageGen reference. Production exports must rebuild the logo, typography, numbers, and disclosures as separate exact layers.
Fixture opening · In-play movement
Matchday live
Name the competition, market, selection, clock, and odds format. Never present movement without context.
Reference PNG
Probability shift · Resolution update
Market movement
Say whether a percentage is market-implied, a model estimate, or an observed result. Add source time.
Reference PNG
New game · Live table · Feature story
Game moment
Show the experience, not a promise of winnings. Use an approved game title and responsible-play footer.
Reference PNG
01A
Light Mode Main KV references · exact logo composite
Five clear directions for a designer to build from.
These references use an ImageGen background plus the official MERXI Azure lockup composited from the approved SVG. They are not final ad exports. Rebuild type, data and disclosure layers as editable production layers.
Brand launchRead the market. Own the decision.Download reference
Sports matchdayMatchday, made clear.Download reference
Prediction marketMarket moved.Download reference
Games / live dealerPlay the moment.Download reference
Partnership / productBuilt for decisive moments.Download reference
ImageGen handoff contract
Light Mode only · Warm White canvas · Azure #145BFF leads · Cobalt for data depth · Gold for earned value · Orange for event energy · Aqua only for verified Live state. Use the original Wave-M SVG, Geist / IBM Plex Sans Condensed / MiSans / MiSans TC / Pretendard, sentence case, tabular figures, and one message / one proof point / one action.
Never generate dark casino environments, burgundy, neon, chandeliers, roulette rings, ornamental circles, glow, blur, rainbow gradients, unreadable microcopy, fake claims, or alternate logos.
02
Format & safe zones
Design once. Crop with intent.
Build each channel export in its own production frame—never stretch a supplied direction study. The safe area contains the logo, statement, data, action, and required footer. Imagery may bleed beyond it.
SAFEMERXIHeadlineData · CTA · Footer
X landscapePrimary announcement and matchday format
- Canvas
- 1600 × 900
- Ratio
- 16:9
- Inset
- 96 px
SAFEMERXIHeadlineData · CTA · Footer
Square targetX, Instagram, partner toolkits
- Canvas
- 1080 × 1080
- Ratio
- 1:1
- Inset
- 72 px
SAFEMERXIHeadlineData · CTA · Footer
Portrait feedEditorial and product storytelling
- Canvas
- 1080 × 1350
- Ratio
- 4:5
- Inset
- 72 px
SAFEMERXIHeadlineData · CTA · Footer
Story / ReelKeep key copy inside the central 1424 px
- Canvas
- 1080 × 1920
- Ratio
- 9:16
- Inset
- 96 px
Type hierarchy
Square production target · 1080 × 1080
MERXI Display · Geist Bold · 96/92Market moved.Final production family
MERXI Data · IBM Plex Sans Condensed · 80/8068.0%market-implied
MERXI Text · Geist Regular · 28/38
One supporting sentence explains the movement or product value.
MERXI Label · Geist Bold · 20/28 · +6%Prediction market · LIVE
- Use sentence case for headlines; reserve uppercase for short labels.
- Use tabular figures for odds, probabilities, scores, time, and currency.
- Use Geist for Latin text, IBM Plex Sans Condensed for data, MiSans for Simplified Chinese, MiSans TC for Traditional Chinese, and Pretendard for Korean.
- Never condense, outline, skew, or add glow to typography.
Color balance
Brand communications guide—not a product UI quota
Warm field · 68%Canvas and breathing room
Azure · 16%Identity, structure, primary action
Gold · 8%Brand value and premium tier
Orange · 5%Event, urgency, movement
Aqua · unallocated exceptionVerified Live and connected status only
InkText only—not a dominant field
03
Message architecture
Write the event. Then prove it.
MERXI copy is informed, direct, and young without becoming noisy. A post should remain useful when the promotional language is removed. Replace bracketed fields with verified product data.
Launch announcement
MERXI is live.
One account. Sports, Markets, Live, Games, and Wallet—built around clear decisions.
Available now · [market / jurisdiction]Sports matchday
[Selection] moves to 1.86.
[Competition] · [market] · 64′. Follow the live price in MERXI.
Decimal odds · Updated 14:32 UTCPrediction movement
[Outcome] now trades at 68.0%.
Market-implied probability moved +7.0 pp after [verified event].
Source: MERXI market · Updated 14:32 UTCCasino Games moment
[Game title] is now live.
Discover the table, understand the rules, and set your play limit before you begin.
18+ · Availability varies by jurisdictionNumbers are content
1.86Decimal odds · Current · 14:32 UTC- Sportsbook odds
- Show the odds format, market, selection, and update time.
- Prediction probability
- State the methodology beside the percentage—not in a hidden caption.
- Movement
- Show direction and both endpoints. Color never carries meaning alone.
- Scores & clocks
- Use competition context, official team names, and an explicit game state.
1.86 · Decimal odds68.0% · Market-implied61.0% → 68.0% · +7.0 pp2–1 · 64′ · LiveAccessibility
Meaning survives every condition
- Keep body text at 4.5:1 contrast or better.
- Pair movement color with an arrow, value, or label.
- Put live text in the composition layer, not generated imagery.
- Describe the event and useful data in alt text.
Alt-text pattern
“MERXI [post type] for [market]. [Metric] changed from [A] to [B] at [time].”
Responsible footer
Persistent, readable, localized
Sportsbook / Casino Games
18+ · T&Cs apply · Play responsibly · [local help URL]
Prediction Markets
Market-implied probability · Availability varies by jurisdiction
Promotion
Eligibility, market, expiry, and material conditions must be visible.
Local legal copy takes precedence. Never cover, crop, abbreviate, or place required text over a high-detail image.
04
Brand partnerships
A clear relationship, not a logo wall.
Choose the lockup by ownership of the message. Partner colors may remain inside the partner mark; the surrounding campaign stays in the MERXI system. Confirm supplied clear-space rules before release.
PARTNER
MERXI-led · owner hierarchy
Product or campaign owner
MERXI appears first and may be up to 1.25× the partner’s optical height. Use for product launches, integrations, and sponsored events.
PARTNER
Co-authored · 1:1 ±10%
Equal partnership
Match optical height and align to the same baseline. Use a neutral divider and at least 1.5× Wave-M width between the two marks.
PARTNER
Partner-led · endorsed by MERXI
Partner owns the message
The partner appears first; MERXI stays at least 24 px high in digital use. Use “Powered by MERXI” only for a verified product or technology relationship.
Use a 1 px divider with one x of space on each side. Without a divider, use 2x.
Balance visible mark mass; never force unequal logos to the same bounding-box width.
The Wave-M defines the digital and print minimum for the combined lockup.
Stack when space is narrow or a partner lockup exceeds a 4:1 aspect ratio.
Move three or more identities into a separate sponsor rail below the message.
Use Azure marks on Cloud, reversed marks on Azure, and a Cloud plaque on photography.
MERXI | PartnerA new market is open.Verified detail · Clear action · Required footer
- Use one lockup, one shared message, and one focal image.
- Keep partner marks original and optically balanced.
- Define who approves data, copy, imagery, and localization.
LOGOLOGOLOGOGUARANTEED BIG WIN!!!10X · JACKPOT · ACT NOW · NO CONTEXT
- Do not recolor, box, repeat, or equalize every logo by width.
- Do not use dark casino clichés, neon rings, or manufactured urgency.
- Do not claim guaranteed outcomes or publish unverified numbers.
05 · Production handoff
Start from an editable master.
Four Figma-ready SVG masters now cover X landscape, square, portrait feed, and vertical Story formats. ImageGen studies remain direction references; final copy, data, CTA, and disclosure stay editable and exact.
Download editable SVG masters01
Social direction-study archiveArchived v1.1 · 5 reference PNGs + snapshot guide
02Launch announcementImageGen visual study · PNG
03Matchday liveImageGen visual study · PNG
04Prediction movementImageGen visual study · PNG
05Baccarat refinedImageGen visual study · PNG
06
Partnership applicationCo-brand visual study · PNG
07
Matchday sceneImageGen background reference · PNG
08
Market-current sceneImageGen background reference · PNG
09
Player-moment sceneImageGen background reference · PNG
10
Pearl-spectrum sceneImageGen background reference · PNG