Information before atmosphere.
Market, selection, price, time, and state must be understood before any brand flourish appears.
MERXIAssets Brand standards · 2026–27
Read the market.
Make the call.
A bright, precise identity for sportsbook, prediction markets, and digital casino products—built for the speed, trust, and clarity of a modern app.
01
Positioning
Premium energy, product discipline.
MERXI combines the anticipation of live sport with the clarity and reliability of a transactional digital product. Excitement comes from the event—not from visual clutter.
Energy has a direction.
Use shifts, bars, and decisive color changes to show what moved and why it matters.
Value is used sparingly.
Gold marks identity, reward, or status. It is never filler and never used as low-contrast body text.
SportsbookPrediction marketsCasino
02
Identity
One mark. One disciplined silhouette.
The Wave-M is the primary recognition device. Keep the master proportions intact and let whitespace—not decorative rings—create presence.
xx
Primary Wave-Mx = ½ mark height
03
Color
Warm white leads. Blue structures. Gold rewards.
The system is bright by default. Orange brings large-event energy; Azure carries primary interaction; Gold communicates premium value. Burgundy is not part of the system.
68%Cloud / Pearl16%Blue8%Gold5%Orange3%Ink
Cloud
#FCFAF4Primary canvas
canvas/cloudPearl
#F4EDDFElevated surface
surface/pearlMist
#EAF2F7Data surface
surface/mistAzure
#145BFFPrimary action
brand/azureCobalt
#0A3FB8Depth & focus
brand/cobaltGold
#D79B18Value & premium
brand/goldOrange
#FF6A1AEvent energy
brand/orangeInk
#10233DPrimary text
content/inkValue metal
#FFF2B1 · #E3AE2D · #B77908Logo, membership, earned value
Live signal
#145BFF · #11BED0Live states, data movement, X
Event energy
#FFB11B · #FF6A1ALaunch moments and limited campaigns
Pearl field
#FCFAF4 · #F4EDDFLarge backgrounds and quiet depth
Approved pairings
Contrast is part of the brand.
Ink on CloudBody + editorial
White on AzurePrimary action
Ink on GoldPremium action
Ink on OrangeEvent emphasis
04
Typography
Editorial confidence. Product precision.
Use Inter Tight for expressive headlines, Inter for interface and long-form reading, IBM Plex Sans Condensed for live numbers, and PingFang SC / Noto Sans SC for Chinese.
Make the
moment clear.
Fast-moving markets need calm, direct language and consistent rhythm across every screen.
400–600 · UI and editorialTabular numerals align changing prices.
500–700 · Odds and market data读懂市场，做出判断。
400–700 · 不使用英文全大写规则| Token | Desktop | Mobile | Weight | Tracking | Use |
|---|---|---|---|---|---|
| Hero | 96 / 92 | 52 / 52 | 700 | −3.5% / −2% | Homepage statement |
| Display | 72 / 72 | 44 / 48 | 700 | −3% / −2% | Campaign statement |
| Heading 01 | 56 / 60 | 36 / 40 | 700 | −2.5% | Chapter headline |
| Heading 02 | 40 / 48 | 30 / 36 | 700 | −2% | Section headline |
| Heading 03 | 28 / 36 | 24 / 32 | 600 | −1.5% | Content group |
| Title | 20 / 28 | 18 / 24 | 600 | −1% | Cards and market titles |
| Body | 16 / 24 | 16 / 24 | 400 | 0 | Editorial and product copy |
| Label | 12 / 16 | 12 / 16 | 600 | +6% | Short labels only |
Sentence case
Headings, buttons, menus, and product messages.
Uppercase, short only
Section labels up to three words; tracking +6%.
No decorative capitals
Never title-case every word or letterspace paragraphs.
No faux luxury spacing
MERXI wordmark aside, wide tracking is not premium.
05
Numbers & odds
Every number needs a meaning.
Odds are prices, not decoration. Name the format, align changing values, preserve signs and decimals, and never label an unexplained percentage as confidence.
Premier League · 64′Live
North London2
Manchester Blue1
MarketMatch result
SelectionNorth London
Decimal odds1.86 from 1.91
Implied probability53.8%
Always two decimals. Never add “x”.
Use a true minus sign, never a hyphen.
Keep the sign attached to the line.
Pair Over / Under with the threshold.
Place the asset once, after the value.
Includes stake; label it explicitly.
Stake100.00 USDT×Odds1.86=Potential payout186.00 USDT
Use tabular figures in prices, scores, timers, balances, and tables.
Use “Implied probability” or “Model estimate · Updated 2m ago”.
Show “—” with the state label. Never leave a stale price visible.
06
Layout & spacing
A 4-point base with a 3:2 editorial cadence.
Product spacing stays compact; brand storytelling expands at major intervals. Every layout resolves to the same grid instead of arbitrary margins.
1
4px2
8px3
12px4
16px5
24px6
32px7
48px8
64px9
96px10
128px12 / 8 / 4Columns by breakpoint
24 / 16 pxColumn gap
1280 pxContent max
68 chReading measure
Desktop≥ 144012 columns80 px page gutter128 px chapter space
Laptop1024–143912 columns48 px page gutter96 px chapter space
Tablet768–10238 columns32 px page gutter96 px chapter space
Mobile≤ 7674 columns20 px page gutter72 px chapter space
07
Graphic language
Build energy with lines, shifts, and scale.
MERXI graphics follow market logic: a baseline, a change, a marker, and a result. Do not use decorative orbits, portals, halos, or casino-table motifs.
Decimal odds · last 90 min1.86
Baseline
Anchors the composition and the data.
Marker
A rectangular point for the moment that matters.
Shift
A directional change between two known values.
Edge wash
A restrained gradient confined to one edge.
No circles or signal orbits
No roulette or chip wallpaper
No glow around every object
No unlabeled confidence scores
08
Photography
Real people. Bright environments. Clear intent.
Photography should show focused participation in a digital product. Preserve natural skin tone, honest device use, and modern Asian and global settings.
Do
Show a specific action, a bright location, and room for type.
Do
Cast with regional relevance and natural expression.
Do not
Stage smoky tables, champagne clichés, or anonymous luxury.
Do not
Place floating coins, rings, or fake UI over the subject.
09
Language & taxonomy
Name the product users are actually using.
MERXI has three top-level products: Sportsbook, Prediction markets, and Casino. Live betting is a Sportsbook mode; Live dealer is a Casino subcategory; live odds are data—not navigation.
| Use | Meaning | Avoid |
|---|---|---|
| Sportsbook | Top-level product for pre-match and live betting | Sports as an undefined catch-all |
| Prediction markets | Top-level product for event-based outcome markets | Prediction as a vague menu item |
| Casino | Top-level product for digital casino games | The umbrella name for all of MERXI |
| Live betting | A Sportsbook mode for in-play markets | Live play |
| Live dealer | Hosted table games inside Casino | Live Casino on individual game labels |
| Selection | The outcome a user chooses | Pick when precision matters |
| Stake | Amount committed to a bet | Bet amount in editorial copy |
| Potential payout | Return including stake | Possible win |
“Odds moved from 1.91 to 1.86. Review your selection before placing the bet.”
Specific · factual · actionable
“84% confidence. Huge guaranteed win—bet now!”
Unclear · unsubstantiated · aggressive
10
Applications
One hierarchy across App, Web, and X.
These are composition proofs, not a custom UI library. Each channel uses the same type, color, spacing, and numeric rules with a density appropriate to its job.
MERXI / LIVE ODDS64′
PRICE
MOVED.
North London1.91 → 1.86
SPORTSBOOK / LIVE64′
North London2–1Manchester Blue
SelectionNorth LondonOdds1.86
Stake100.00 USDT
MERXI / MATCHDAY02 SEP
LIVE
READ
THE
SHIFT.
Decimal odds1.86 from 1.91
Data visualization
User, Admin, and campaign charts
Production chart patterns for odds, probability, exposure, revenue, and market storytelling.
Open chart system Social studioFour channel-ready directions
Exact MERXI typography and numbers composed over original bright imagery for X and Instagram.
Open social studioOfficial source of truth
Use the system without guesswork.
Approved logo files, implementation-ready tokens, type rules, and the current usage guide.