Skip to main content
MERXIBrand system
Assets

Identity / 09

Photography

Human, bright and specific to the moment.

Standard · v2.0Updated 04 Sep 2026 Assets & tokens
08

Real people. Bright environments. Clear intent.

Photography should show focused participation in a digital product. Preserve natural skin tone, honest device use, and modern Asian and global settings.

Asian customer using a phone in a bright contemporary interior
Primary art directionWarm daylight · active device use · generous negative space
Do

Show a specific action, a bright location, and room for type.

Do

Cast with regional relevance and natural expression.

Do not

Stage smoky tables, champagne clichés, or anonymous luxury.

Do not

Place floating coins, rings, or fake UI over the subject.