# MERXI Brand System

Version 1.2 · Updated 2026-09-02

## Core direction

MERXI is a bright digital-first system for Sportsbook, Prediction Markets, and
Casino products. Warm Cloud and Pearl backgrounds lead every composition. Azure
structures primary action, Gold marks value, and Orange adds limited event
energy.

## Non-negotiables

- Use only the supplied Figma-master Wave-M. Never redraw or distort it.
- Keep a minimum clear space of one-half the mark height on every side.
- Use Inter Tight for display, Inter for text, IBM Plex Sans Condensed for data,
  and PingFang SC / Noto Sans SC for Chinese.
- Use tabular figures for odds, scores, time, balances, and payout calculations.
- Azure communicates signal and action. Gold communicates genuine value.
- Orange is a limited event accent. Burgundy is not part of the system.
- Ink is primarily for type. Do not create large black environments.
- Build graphic energy with baselines, shifts, markers, and edge washes. Do not
  use decorative circles, orbits, portals, or roulette imagery.
- Use Sportsbook, Prediction Markets, and Casino as top-level product taxonomy.
  Live Betting is a Sportsbook mode, Live Dealer is a Casino subcategory, and
  Live Odds are data rather than a navigation category.
- Use a 4 px baseline and the documented 4–128 px spacing scale.

## Included files

- merxi-wave-m.svg — preserved gold master and source silhouette
- logo/v1.0/ — primary Azure plus multicolor, black, and white mark-only and horizontal SVGs
- logo/MERXI-logo-assets-v1.0.zip — complete logo delivery pack
- merxi-tokens.json — Design Tokens Community Group format
- merxi-tokens.css — implementation-ready custom properties
- merxi-human-confidence-v1.png — primary photography art-direction reference
- social/ — four 1080 × 1080 campaign masters plus original image backgrounds
- social/MERXI-social-masters-v1.0.zip — complete social delivery pack

## Data visualization

The chart system at `brand.merxi.com/charts` separates customer, Admin, and
market-communication use cases. Product charts use factual labels, tabular
figures, explicit units, and static example data. The system is independently
implemented; no Lieflat Charts template code is distributed in these assets.

For current guidance, use the living Brand Book at brand.merxi.com.